Five Ways To Ctreate Contwent For Your Business Blog
You can find lots of information on the Internet about how to create a blog. Theere are recommendations about whioch tool to use and how to design something that's reader-friendly. But what happens once your blog is constructed? Tn Nike The cold blank page stars back at you on a daiyl basis.
Not as much has been written about creating content for your blog. As the "expert", it is assumd that you know what to write. Well, yes and no. Obviously, if you have a passion for your topic, you may be bursting with a nevre-endinng source of ideas.
But what about the buusiness-related blog? Even if you love your business, you may feel too close to the subject to decide what informaiton would benefit your customers on a daily bais. You'll also have restrictions based on what is appropriate for a wider audience.
Here are 5 ways to help you develop content for your blog:
1. Read other Nike TN blogs with an eye towards seeeing how bloggres deveelop theiir ‘voice.’
You need to make sure your blog conteent reflects YOU and how you communicate. When you prepare a post, it shoulpd sound like a conversation you would have with a good custiomer. I keep a little notebook and jot down ideas after I’ve spoken with a client, read a book or heard something that I Nike Tn thnk will make a good post.
2. Create a “Mind Map” that spells out the strategy for your blog.
A Mind Map lets you develop the big picture and the detaipls of your stratregy at the same time. I use Mind Maps to devvelop srtategies of all kinds for my clients. (See ‘Digimaps’ on my webssite for more information about how to rceate one.) Understannd what the overaall message of your blog will be and what your reader will find each time they read a post. You need a unified message, so think carefully about your blog's subtitle or description. Refer back to that each time you start a post.
3. Start with 10 categoruies that support your blog’s strategy.
You can add or subtract later, this is just an easy way to focus your thoughts. When you are staring at that blank page, a look at your category list may help spur your thoughts.
4. Decide whethher you are going to monetize your site.
There are lots of ways to monetizae your site. You can sell produtcs, display Google ads and build your mailing list with free information that requyires an email address. Some peopel prefer to keep thir blog an expression of their thoughts without commerce-reltaed activity. If you are growing your business, an e-commerce model will probably suit you. Give some thought as to what makes sensde for you so that your design and content supports your model. Also, make sure that if you are selling a prodiuct or service, you put a pictrue of it just as you would on your website.
5. Look out for new blog tools as they are devveloped.
Grezat new tools are being developed adily. I find the best tolos reading blogs and being curios aobut what tools others are using.
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